Despite achieving 22% growth in its mainland China business last year, Coca-Cola is not resting on its laurels. Having already diversified beyond carbonated beverages, Coke says it will continue to follow that shining path.
The world's leading soda supplier, now owns and markets a wide variety of soft drinks in China, ranging from mineral water and fruit juice, to tea and coffee - the latter including Nestlé's coffee drinks.
Sales of the fruit juice drinks grew 64% year-on-year in 2005 with its two local sub-brands, Meizhiyuan and Qoo, snatching 15% of the entire Chinese market.
Li Xiaojun, vp of Coca Cola (China) Company, says it plans to capitalize on the 2008 Beijing Olympics in a variety of partnership ventures.
Data sourced from People's Daily Online; additional content by WARC staff