Coca-Cola Chief Eyes Overseas Buys

25 February 2005

Global soft drinks titan, the Coca-Cola Company, is on the acquisition trail.

The Atlanta-headquartered firm has set its sights on buying into developing overseas markets such as Russia, China and Brazil. These regions showed robust sales growth last year, in contrast to flat US and European markets. [WAMN: 18-Feb-2005].

Ceo Neville Isdell, who came out of retirement last May to revive the sluggish giant, outlined his vision to analysts in New York earlier this week.

He says the company sees opportunities to add water and juices to its portfolio in emerging markets and is also looking at ingredients such as soy to appeal to Japanese tastes.

Data sourced from Financial Times Online; additional content by WARC staff