Cisco Hunts Agency for £80m Global Duties

06 April 2001

US-headquartered web technology giant Cisco Systems is talking to several agencies about its (estimated) £20 million pan-European creative account, a review which, it is thought, will broaden to encompass the firm’s £80m global duties.

Srimath Agalawatte, European director of marketing communications for Cisco, was giving little away: “A number of agencies are talking to us about a number of different things,” he said.

The company is believed to be drawing up a shortlist, with a preference for an agency within a strong network. However, an increasingly vague Agalawatte would only comment: “We're not really looking for any type of agency specifically.”

The current incumbent on the account is US shop GMO/Hill Holliday.

News Source: CampaignLive (UK)