Circulations Hold Firm at Top US Papers

07 November 2002

America’s biggest newspapers achieved stable circulation figures in the latest results from the Audit Bureau of Circulations, suggesting they have retained readers gained after September 11 last year.

In the six months to September, daily circulation across all papers dipped 0.3% compared with the same period last year, though the figures for publications boasting sales of over 500,000 rose 0.3%.

Holding its position as the nation’s number one newspaper, USA Today saw circulation dip 0.5% to 2.23m.

Second-placed Wall Street Journal caught up a tad, advancing its average weekday circulation by 1.1% to 1.8m. It also extended its lead over number three title, the New York Times, up 0.3% to 1.11m.

Elsewhere, the Washington Post was down 1.8% to 746,724, while the NewsCorp-owned New York Post achieved an 11% jump in circulation to 590,061, rising from tenth to eighth in the rankings. The title continues to erode the lead of the Big Apple’s other major daily, the New York Daily News, which fell 2.5% to 715,070.

Data sourced from: The Wall Street Journal Online; additional content by WARC staff