Chrysler Plans China Sales Expansion

16 October 2007

BEIJING: Chrysler Group is pushing ahead with its expansion into China and targets sales of 20,000 cars this year, more than double the number in 2006.

The automaker, now owned by private equity group Cerberus Capital Management, is looking to market a small car with a small engine, as well as its current brands.

President/ceo Simon Elliott concedes the company has jumped on the Chinese bandwagon later than many of its rivals, but he plans to spend aggressively on marketing, launching new models and improving the local sales network.

Data sourced from Wall Street Journal Online; additional content by WARC staff