Chrysler Offers Incentives on New Models

13 February 2001

The loss-making Chrysler Group division of auto manufacturer DaimlerChrysler has unveiled a series of offers on 2001 models of several cars, trucks and minivans.

The incentives include 0.9% financing and up to $2000 cash-back.

Chrysler is currently in the throes of a radical restructuring programme to try to drag itself out of the red, and recently announced it would lay off 20% of its US workforce [WAMN: 30-Jan-01].

News source: Advertising Age - Daily Deadline