Chrysler Goes on European Safari to Boost Sales

13 September 2007

DETROIT: Struggling US automaker Chrysler Group, now under new management, is attempting to cash-in on its improving overseas profile by staging its first global product launch away from home turf.

The Dodge Journey was unveiled amid much pomp and circumstance at this week's Frankfurt Motor Show and aims to run against Volkswagen's Touran and Peugeot's 807 marques.

Chrysler's head of international sales and marketing Michael Manley said the new model "signals that Chrysler is turning to international markets for our growth going forward".

In addition, he hypes: "The 'Journey' has the potential to be our top-selling vehicle within twelve to eighteen months of its launch."

Data sourced from Financial Times; additional content by WARC staff