Chrysler Continues to Shuffle Its Marketing Pack

01 February 2006

Chrysler Group, the US arm of German-American auto giant DaimlerChrysler, revealed Tuesday further organizational and staff changes in its global marketing and product planning operations.

The reshuffle is intended to clarify roles between brand and product marketing functions.

Effective today (Wednesday), the positions of VP-global Chrysler/Jeep marketing and VP-global Dodge marketing are abolished. Instead, Chrysler has created new posts for its three vehicle brands, each titled 'director-marketing and global communications'.

Reporting to recently appointed Stephen Bartoli, VP- global product planning and marketing, are ...

  • David Rooney (50), formerly director-Chrysler global brand communications, who steps into the Chrysler role.

  • Thomas Loveless (45), ex-director of Dodge sales operations, assumes global responsibility for the Dodge brand.

  • And John D Plecha (40), erstwhile director of Jeep marketing and rear-wheel-drive product planning, stays at the Jeep wheel.
"These appointments will keep our focus laser-sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep and Dodge brands," says George Murphy, senior VP-global marketing.

Data sourced from AdAge (USA); additional content by WARC staff