Chinese Search Engine Launches Japan Service

24 January 2008

BEIJING: China’s biggest online search engine is to debut a Japanese-language service to directly compete with Yahoo Japan and Google Japan and, it hopes, overtake them as market leaders.
Currently, however, its rivals enjoy between 80% and 90% of the market.
Baidu ceo Robin Li says the company will be patient about achieveing its stated aims.

Meantime, it is talking with Japanese cellphone carriers about partnering on mobile-based searches. Baidu will also consider entering Japan's consumer e-commerce market, which would involve setting up a direct sales team.
China-based Baidu users will not have access to the new portal following a trial last year when the Beijing authorities discovered their citizens could access pornographic images via the site.

Data sourced from Financial Times Online; additional content by WARC staff