Chicago Trio Tourney for $35-$45m DeVry Prize

27 March 2002

Independent direct marketing agency Cramer-Krasselt is squaring up to Interpublic’s DraftWorldwide and WPP’s OgilvyOne in a battle to win the $35-$40 million account of technical education specialist DeVry, headquartered in Oakbrook Terrace, Illinois.

The three Chicago-based shops are finalists in the tussle and, having disposed of local incumbent Brown Marketing Communications, will make their pitches under the baton of Windy City consultancy Jones Lundin Beals.

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