Chevy Convoy to Follow Olympic Torch

05 December 2000

On 4 December 2001 a convoy of twenty Chevrolet cars and trucks will accompany the Olympic Torch Relay as it sets out across the US bound for Salt Lake City where the Olympic Games will be held.

The Relay is sponsored by the Chevrolet unit of General Motors alongside that other US global icon, Coca-Cola.

The auto sponsor for the Relay in 1996, when the Games were held in Atlanta, was BMW America.

News source: Advertising Age - Daily Deadline