Chanel Smells Sweet Scent of Victory In Logo Battle

12 May 2004

Cosmetics giant Chanel has won its legal battle with upmarket sex shop Coco de Mer.

Chanel argued that the sex shop's logo, based on a rare Seychelles nut and resembling the female genitalia, was too much like its own.

Furthermore the shop, owned by Samanatha Roddick, daughter of Body Shop founder Anita, had been trying to use the Coco name on its products.

Chanel markets perfumes such as the Coco and Mademoiselle Coco fragrances which bear the nickname of the company's founder:Gabrielle "Coco" Chanel.

The judge agreed with Roddick's claim about the nut's gynaecological appearance.

However he felt the similarity between the logos was inescapable and ruled the trade marks authority had acted correctly by refusing to register Coco de Mer as a brand.

"The average consumer may well assume that goods bearing the Coco de Mer mark are simply a brand of those marked Coco," he said.

Data sourced from Brand Republic; additional content by WARC staff