Centrica, the giant conglomerate that revolves around the hub of former state-owned monopoly British Gas, has instigated a media planning/buying review for three of its principal brands – British Gas, the Automobile Association and financial services unit Goldfish.
Citing “changing requirements within the group”, Centrica has set-up an internal review committee comprising the marketing chiefs of the three brands – Nick Smith (BG), Clare Salmon (AA) and Charlie Herbert (Goldfish)
British Gas, which currently spends around £30 million annually, is serviced by OMD UK; the AA (£10m) by Zenith Media; and Goldfish (£10m) by Manning Gottlieb Media. The creative segments of the business – respectively handled by M&C Saatchi, BMP DDB and TBWA\London – are not under review.
All three media incumbents, along with non-roster shops, will be invited to pitch, says Centrica group marketing director Simon Waugh: “A group-wide review is something we have looked at before, but decided against,” he said. “We feel that now is the time to proceed, because of our changing needs, to see what is available in the marketplace."
News source: BrandRepublic (UK)