Carat in $100m Close-Up at New Line Cinema

23 February 2001

AOL Time Warner subsidiary New Line Cinema has cast Carat USA in the lead role of its $100 million media planning and buying blockbuster.

Carat, a unit of London-headquartered Aegis Group, ousted incumbent Independent Media Services, New York, which had starred since the studio first shouted ‘Action’ ten years ago.

News source: Advertising Age - Daily Deadline