Carat Group UK has centralized its trading negotiations with media owners in light of the juggernaut trend for consolidation in the sector.
The group, which comprises the Carat, BBJ Media and Feather Brooksbank media shops, believes it needs more muscle to haggle with newly merged heavyweights such as United News & Media/Granada and Carlton Communications, recently enlarged by the acquisition of HTV.
Commented Ray Kelly, chief executive of Carat Northern Europe and chairman of Carat Group UK: “We are concerned about media consolidation and having discussed the implications with our customers we have, with their support, decided to deploy our strength in a way that allows us to continue to deliver exceptional media value to our clients”.
The three units of the group posted £733 million in billings last year, of which £536.72m came from Carat.
News Source: CampaignLive (UK)