Carat Clammy as Asda Talks Media with Other Shops

04 May 2001

Wal-Mart-owned Asda, the UK’s number three supermarket chain, is holding discussions with a number of media agencies about the future of its £23 million media account.

It is believed that the talks will lead to a full review later this year, although Asda denies this. It is not known if the discussions include incumbent media shop Carat.

Insiders say the move may signal a drive by Asda/Wal-Mart to expand in mainland Europe. If so, it will be seeking both media and creative agencies with a significant European presence. Asda’s creative work has been handled for the past eleven years by Publicis.

News Source: CampaignLive (UK)