Carat Bullish Over Global Ad Prospects for 2006

13 December 2006

LONDON: "Tis the season to be jolly" at Aegis Group media network Carat, whose updated current-year global adspend forecast glows with Christmas cheer.

The agency's crystal ball predicts the global all-media market will grow 6% this year and 5.8% next - mainly attributable to robust economies in the Asia-Pacific region and adland's current media lifeboat, the internet.

US advertising expenditure remains strong, with TV expenditure on course for 4.3% growth this year, boosted by cable markets, Spanish channels and activity surrounding this fall's Congressional elections.

Internet advertising continued its impressive growth during 2006, boosting overall spend with a 25% year-on-year leap worldwide. In the USA, it is expected to overtake newspapers by 2008.

In Europe, overall performance is likely to be diminished by sluggish growth in the UK and Italy. Across the board, European growth this year is likely to be 4.4%, marginally down from an initial projection of 4.5%.

Data sourced from; additional content by WARC staff