Campbell Consolidates International Media Business

16 May 2006

   CAMDEN, NEW JERSEY - The Campbell Soup Company will consolidate its international media planning and buying into WPP Group's Mediaedge:cia.
   The global network's New York office has been Campbell's agency of record for media planning and buying in the US since 1999. Last year the food manufacturer spent $300 million (€233.8m; £159.2m) on media.
   Omnicom Group's OMD retains media buying and planning duties in Canada, while Publicis Groupe's ZenithOptimedia will hold on to the UK and Ireland business until Campbell completes a review of those regions.