Camelot Leaves Media Shops Unchanged

12 April 2001

The UK’s National Lottery operator Camelot has reappointed its two media shops after asking them both to repitch for the £30 million account.

The media planning duties remain at the Media Planning Group, while the buying business stays at OMD UK. Both have been incumbents on their respective accounts since 1998.

Camelot’s marketing spend is set to increase over the next few years – a promise regarded as central to the company’s controversial triumph over a rival bid for the lottery contract by Richard Branson’s People’s Lottery [WAMN: 18-Dec-01]. The 2002 budget is estimated at £90m in total, with £40m going on above-the-line duties.

Creative duties remain at WCRS.

News Source: CampaignLive (UK)