Camel Sued Over Cigarette Ad

06 December 2007

BOSTON: Cigarette maker RJ Reynolds is being sued by eight US states who argue that promotional material for its Camel brand in Rolling Stone magazine breached an agreement made by manufacturers not to use cartoons to promote their products.

The Camel logo was featured in a nine-page foldout section called Indie Rock Universe, published in the November 15 issue.

The foldout was said to replicate doodling in a student's notebook, including pictures of planets made to look like animals, and thus to breach a 1998 agreement made by cigarette manufacturers not to use cartoons, which may appeal to children.

The lawsuits seek to ban RJ Reynolds from using cartoons in the future and to impose fines and sanctions of more than $3.5 million (€2.4m; £1.7m).

However, company spokesman David Howard said: "We were surprised and concerned when the issue was published, and had we been aware of the graphics prepared by Rolling Stone, we would not have advertised adjacent to the gatefold."

Data sourced from; additional content by WARC staff