01 September 1997

OVER 60% OF CONSUMERS wouldn’t trust their local supermarket with the safekeeping of their savings, claims an omnibus study of consumer attitudes. Strategic Initiatives Monitor from RSL Research, which questions 1,000 people every month, recently asked (for the first time): 'If your local supermarket offered a savings account, would you trust them with the money?' Top of the heap was the Co-op, with which 52% of the sample would deposit their hard-earned nest-eggs; Waitrose came second with 51%, despite the inconvenient fact that it offers no such facility; third was J Sainsbury with 50%, Tesco 44%, Asda 37%, Kwik-Save 27% and Somerfield 25%. The average was 38%.