FMCG giant Unilever has launched the first of a regular series of quarterly surveys, Unilever E-Consumer Report: Connectivity on the Web.
The study by Cyber Dialogue assesses how a sample of active online consumers – weighted towards females – rate the web’s performance in nine key areas. These include convenience, content, online shopping and entertainment.
The internet scores highest as a mean of connecting with others, and lowest for convenience, overall functionality and entertainment. The main complaints are slow response times, system freeze-ups and crashes and “too much unsolicited email”.
News source: Advertising Age - International Daily