COI triggers roster shake-up

28 August 2009

LONDON: The Central Office of Information is launching a review of its entire communications planning roster, spanning the UK Government's total £211 million ($130m; €148m) media spend.

The pitch, which affects all 14 agencies currently on the roster and is set to begin in October, follows hard on the heels of an announcement that the influential COI is to consolidate media-buying into just one shop.

According to reports, the client is likely to take some planning activity in-house as part of the shake-up.

Agencies on the Government's current communications planning roster are Arena BLM, Carat, Experience, Ingram, Manning Gottlieb OMD, MediaCom, Mediaedge:cia, Mindshare, Naked Communications, PHD, Rise Communications, Starcom MediaVest Group, Universal McCann and ZenithOptimedia.

Each of them pitches on a project-by-project basis, often alongside a full-service ad agency.

After the most recent communications planning roster review back in 2005, seven new agencies were added to the list. At the time, the COI claimed it wanted to give Civil Service departments greater choice.

Agencies have been invited to submit their new tenders by the end of September with pitches taking place some time in October.

Senior marketers on the all-important Government Strategic Marketing Advisory Board include Bernard Balderston, the recently retired associate director of media at Procter & Gamble.

Data sourced from Brand Republic; additional content by WARC staff