01 June 1999

A LANDSLIDE victory for the people's choice! Former incumbent reinstated with 92% of the vote! No, not the results of the recent Euro-elections but a democratic decision of far greater pith and moment: Kelloggs's Choco Krispies is to revert by popular demand to its former name, Coco Pops, changed last February to reflect the addition of real chocolate to the product. One million cereal-munching juveniles voted by phone and internet to resuscitate the old brand name, prompted by a canny £1.5m promotional campaign.