23 October 2000

Choice Hotels International is conducting a review of its $35-$40 million account following the arrival of new senior vice president–marketing Wayne Wieglus.

Choice’s current shop Gray Kirk/VanSant of Baltimore is uncertain whether it should pitch in the review, handled by Bajkowski & Partners in New York.

The account covers CHI's Comfort, Quality, Clarion and Econo Lodge brands.

News source: Advertising Age - Daily Deadline