CEO Quits Promo Scam Casualty Simon Worldwide

26 March 2002

Simon Worldwide, the promotional services group whose Simon Marketing unit was involved in the McDonald's sweepstakes scam last year, has parted company with its chief executive Allan Brown, who also doubled as boss of the culpable unit.

Brown resigned on March 18 although he will remain on the group’s board in a non-executive consultative capacity for six months – an arrangement which presumably prevents him from working with competitors. His duties have been assumed by external advisers and executive committee board members J Anthony Kouba and George G Golleher.

Simon posted a $4.6 million pre-tax charge in the fourth quarter of 2001, part of which provides for a lump-sum severance payment and the write-down of a personal loan to Brown and assets related to a life insurance policy.

More than thirty individuals have been indicted in the $20m debacle, among them Simon’s former director of security Jerome P Jacobson, and at least two dozen lawsuits have been filed against Simon or McDonald’s. Simon Worldwide is still pursuing a lawsuit against McDonald’s for the termination of its contract.

Data sourced from:; additional content by WARC staff