CBS Unveils Youth-Oriented Fall Schedule

17 May 2001

In the run-up to the year’s upfront season, television network CBS has unveiled a bellicose fall schedule designed to increase its share of the youth market and attract more ad dollars.

Set to return are hit shows Survivor and CSI: Crime Scene Investigation – which helped CBS increase its audience on Thursday nights (important due to heavy spending by movie and auto companies) – alongside a new drama entitled The Agency, set within the CIA and scheduled to clash with NBC’s popular medical program ER.

Out go such youth-unfriendly offerings as Nash Bridges, Diagnosis Murder and Walker, Texas Ranger, which proved less popular with advertisers.

In all, CBS will introduce eight new shows, but retains four that were only launched last year – more than any other network. Commented president and chief executive Leslie Moonves: “It’s a schedule that continues to push us in the right direction.”

News source: Wall Street Journal