The Council of Better Business Bureaus yesterday announced a new system to regulate the activities of online businesses.
The Code of Online Business Practices will award companies one of two seals if they follow the guidelines for:
* Truthful and accurate communications
* Customer satisfaction
* Protecting children
* Information practices and security.
The council declared that the new scheme was consistent with that proposed by the Electronic Commerce & Consumer Protection Group in the summer, and would offer companies a way to resolve disputes.
News source: Advertising Age - Interactive Daily