01 January 1998

New digital image software specifically designed for companies producing catalogues has been launched by Apparent Technologies (01276 28245). Picture Point is claimed to simplify and speed-up the production of image-based catalogues and databases. It links colour images to text via a powerful search tool, enabling exact replicas of paper-based catalogues to be distributed on CD-Rom or made available via a Website. They can also be updated at a fraction of the cost of hard copy equivalents. The Windows-compatible software costs £4,995.