Burgeoning Burgers Boost McDonald's to Q4 Profit

27 January 2004

Back in the black after last year's shock Q4 slide into the red (its first ever as a public company), McDonald's Corporation on Monday posted a fourth-quarter profit.

Earnings, however, were restrained by costs associated with scaling back its non-hamburger retail brands, notably Donatos Pizza and Boston Market chicken restaurants. On the positive side, sales at restaurants open more than a year rose 7.4 percent.

Q4 global earnings reached $125.7 million (€100.71m; £69.56m), or 10 cents a share, compared year-on-year with a loss of $343.8m (27 cents a share). Quarterly revenue rose from last year's $3.9 billion to $4.56bn.

Data sourced from: New York Times; additional content by WARC staff