Brothers Saatchi Look to Provenance

08 March 2006

    LONDON - Maurice and Charles Saatchi's agency network M&C Saatchi is set to launch a new unit that seeks to profit from the "hostilities" allegedly prevailing between traditional ad agencies and luxury goods manufacturers.
    Branded Provenance, the fledgling shop will focus on helping luxury brands to deal with the growing complexity of their marketing efforts at a time when big spenders are as likely to be found in Moscow and Shanghai as in Paris, London or New York.
    "As the sector grows, they will have to look outside for professional help," hypes Provenance chairman Jane Boardman. "They want better quality people working with them and people who can do everything."