In a survey of voters on both sides of the Atlantic by WPP-owned marketing and PR shop Brouillard Communications, Richard Branson’s airline Virgin Atlantic won a landslide victory as the company most UK voters would elect to government if that were possible under the constitution.
On the opposite side of the water, Microsoft won hands down – giving the anti-trust lobby food for thought as it pursues the software giant through the courts.
Thirty-nine per cent of the UK sample, 1,007 adults aged 16 and over, cited Virgin’s corporate character as a reason they would like to see the airline installed at number 10 Downing Street. UK respondents also rated performance criteria to be almost twice as important as a counterpart sample of 1,022 US adults aged 18-plus.
Explained Brouillard president/ceo Bill Lyddan: "In addition to having an impeccable performance record, Virgin benefits tremendously from the stellar reputation of Richard Branson … but the numbers suggest that performance is still at the forefront of the British consumer's mind.”
Having fed himself a well-crafted cue, Lyddan then delivered his Brouillard commercial: "So there's a tremendous opportunity for enterprising companies to accelerate corporate reputation in the United Kingdom."
Lagging Virgin in the UK popularity stakes was Microsoft– although it was well ahead of British Telecom and ICI in joint third place. Languishing at the foot of the poll, judged “least trusted”, were Railtrack and Camelot.
Stateside, Microsoft did rather better than George W Bush in leading the race to a corporate White House. It won by a massive margin, polling four times as many votes as runner-up International Business Machines.
News source: Daily Research News Online