Brits Desert Commercial Radio

05 February 2001

Commercial radio listening figures fell marginally in Q4 2000, according to the quarterly report from RAJAR (Radio Joint Audience Research).

Commercial radio’s share of UK listening fell from 46.7% in Q3 to 46% in Q4 and (coincidetally) by the same figure year-on-year. The BBC’s share of the national audience rose slightly in Q4 to 51.7%, while its local share rose from 11.1% in Q3 to 12% in Q4.

Among the national commercial stations, listening figures were generally down, although the MacKenzie/Murdoch-owned station talkSPORT did better than average by remaining stagnant. Virgin Radio plummeted 17% from 1.7% audience share to 1.4%.

News Source: CampaignLive (UK)