British Magazine Industry Defies Adspend Slump

04 March 2002

Sole flag-bearers for adspend growth in the UK media sector last year were consumer magazines and regional newspapers, according to figures released Friday by ACNielsen MMS.

Aggregated consumer magazine ad revenue rose 1.16% between 2000 and 2001, topping £1.04 billion ($1.47bn; €1.7bn); while regional newspapers increased 3.13% to £488.4 million. By contrast, spend across all media plummeted by 9.45%.

Underpinning consumer magazines’ success, the top twenty brand advertisers in the sector collectively spent over 36% more in the sector than in 2000.

Elsewhere there was no cause for celebration (2000 figures in brackets) …

TV: minus 9.75%
£3,467,600,358 (£3,842,269,655)

National newspapers: minus 8.44%
£1,288,906,218 (£1,407,719,121)

Direct mail: minus 27.59%
£993,556,316 (£1,372,075,143)

Radio: minus 5.6%
£522,059,964 (£553,023,046)

Outdoor: minus 9.52%
£366,251,742 (£404,797,535)

Data sourced from: Periodical Publishers Association; additional content by WARC staff