British Airways Reviews ‘All Agency Relationships’ as Losses Widen

05 October 2001

Three shops are biting their fingernails as British Airways fastens seatbelts for the bumpy economic skies ahead and reviews its agency options.

Said a BA spokesperson: “We have embarked on a cost-cutting exercise and are looking at all agency relationships. It is more likely the changes will come from the way we work rather than the relationships themselves.”

Beset, as are most international airlines, by the combination of a sagging global economy and the US terrorist attacks, BA is axing over 7,000 staff in a bid to pull out of the red.

Meantime, the airline’s three main advertising shops – Optimedia (media buying in the UK and planning/buying in ninety other countries), M&C Saatchi (global creative) and Walker Media (media planning, UK only) – are themselves shedding staff and cancelling BA ads.

M&CS last week placed its 320 staff on ninety days notice warning them that even the most optimistic scenario could see fifteen jobs lost.

News source: Media Week (UK)