Britain's ITV Flexes Global Marketing Muscle

12 June 2008

LONDON: ITV Worldwide, the newly-hatched division that combines ITV's merged international and ventures businesses, has named Caroline Stott as director of global marketing services.

She has oversight of the marketing team, including the newly-created roles of head of content marketing and head of global marketing services, also events and international research and development. 

Stott reports to Gustavo Antonioni, also newly hired as ITVW's commercial brand director. 

The division's remit is to expand worldwide distribution of ITV's theatrical [film production], video, TV, publishing, consumer products and international networks.

Data sourced from; additional content by WARC staff