Bristol-Myers Squibb Seeks US Media Shop

14 February 2001

Pharmaceuticals manufacturer Bristol-Myers Squibb is on the hunt for an agency to handle it US media planning and buying duties, worth $275 million.

Over the coming weeks, several undisclosed media shops will pitch to the New York-based group, whose brands include Enfamil and Excedrin. Media duties were formerly handled in-house.

News Source: CampaignLive (UK)