Boss of BARB Contractor Quits Amid UK Ratings Chaos

08 July 2002

The boss of the firm running the controversial new TV ratings system in Britain has quit.

Adam Phillips, managing director of ATR UK (contracted by media industry research body BARB to conduct audience measurement), has been replaced by ex-AC Nielsen director Peter Wilcox.

The BARB figures have come under fire since the entire panel system was changed at the start of the year. Broadcasters argue the ratings are still not totally accurate, with BBC1 controller Lorraine Heggessey claiming they don’t “smell right”.

There are still 1,000 people to be conscripted onto the panel, with gaps in areas such as the north.

However, Phillips denied his resignation is linked to the problems. “I am leaving ATR because in my opinion I have completed the set-up of the company,” he declared. “All the basic structures are now in place and it is now essentially a production job.”

Data sourced from:; additional content by WARC staff