In a move likely to spur take-up of digital TV in the UK, the price of set-top boxes for the Freeview platform has been slashed to £60 ($98; €84).
Backed by the BBC, BSkyB and Crown Castle Communications, Freeview offers digital versions of the standard five terrestrial channels plus a limited number of dTV-only offerings free of charge once a viewer has bought the necessary digital terrestrial decoder. This device has until now cost upward of £100.
Since its launch late last year [WAMN: 31-Oct-03], Freeview has sold around 600,000 set-top boxes, with the total expected to rise to two million by the end of 2003. In addition, nearly one million former subscribers to defunct dTV platform ITV Digital can pick up the signals via the boxes it supplied.
The price cut is expected to boost sales and help the government in its bid to switch off the analogue signal by 2010.
Data sourced from: mad.co.uk; additional content by WARC staff