Yet again Havas chairman Vincent Bolloré has upped his personal stake in London-headquartered global media and research specialist Aegis Group.
A further nineteen million shares in Aegis have been acquired by the French corporate raider, it was revealed Tuesday, lifting his holding from 17.4% to 19.1%.
Within the past two weeks, Bolloré's holding has increased from 11% to almost twenty per cent and few believe it will end there.
Reportedly, the Frenchman does not seek a seat on the Aegis board and it seems clear he is hunting bigger game than a voice in Aegis' boardroom.
Another contender has just thrown a hat into the ring: UBS, the Swiss-headquartered global investment bank and asset management giant. On Monday it acquired a 1.3% slice of Aegis - and seemingly has further ambitions.
Data sourced from mad.co.uk; additional content by WARC staff