Bing-Bong, Avon Serving!

18 December 2000

All-conquering tennis siblings Venus and Serena Williams have signed a deal to promote cosmetics group Avon Products for three years.

The dynamic duo will promote Avon’s Wellness range of vitamins and nutrients, to be launched next year in conjunction with Swiss pharmaceuticals giant Roche Holdings.

The Williams sisters will also appear in TV and print ads, on Avon’s websites and in brochures, featuring in the company’s ‘Let’s Talk’ campaign. Their TV debut under the aegis of Avon is slated for Q1 next year.

News source: Advertising Age - Daily Deadline