The Best Western International hotel chain is on the hunt for an agency to handle its $20 million account.
The group has decided to part company with three-year incumbent, Omnicom-owned BBDO West in San Fransisco, the creator of the hotel chain’s ‘Across the street from ordinary’ campaign.
“They did fine work,” explained Best Western’s David Trumble, “but as we evaluated our relationship we just felt that it was time to explore our options”.
The review is in its preliminary stage and the client has not yet drawn up a list of agencies or set a date for the final decision.
News source: New York Times