Bank of America Names New Global Marketing Boss

16 March 2006

    CHARLOTTE, NORTH CAROLINA - Existing staffer Anne Finucane is to head global marketing and corporate affairs at the Bank of America - the USA's largest.
   A former executive with IPG agency Hill, Holliday, Connors, Cosmopulos, Finucane replaces Cathy Bessant, who moves to lead the bank's treasury services.
    Advertising, brand management and sponsorship executives will report to Finucane, who retains her responsibilities for corporate communications, public policy, corporate philanthropy and the bank's network of local-market presidents.