BT Plans New UK Multimedia Directory Service

08 August 2002

UK telecoms giant BT Group is planning a major new venture in the directories sector after completing the acquisition of online database service Scoot.

Last year BT sold its Yell arm, publisher of the Yellow Pages directories. It now intends to compete with its former unit with what it calls “an integrated multimedia information service”.

At the heart of its plans are Scoot, purchased for £8 million ($12.3m; €12.6m) [WAMN: 01-Jul-02], and BT’s 192 phone directory. The group will set up a new number for the service, 118500, which will replace 192 when that line is closed in a year’s time. It will also issue new printed directories, though reportedly not on yellow paper.

The telecoms firm, responding to the deregulation of the sector by watchdog Oftel, believes it can boost revenues by £100m over the next three years through the new service.

Data sourced from: Financial Times; additional content by WARC staff