BSkyB to Show UK Soccer on Cellphones

14 July 2006

LONDON - The Murdoch family's UK satellite TV monopoly BSkyB has won the rights to show Premier League soccer games via cellphones.

The three-year deal, which begins with the 2007/2008 season, allows the company to show highlights of the games plus goals and key moments while matches are in progress.

The Sun and News of the World newspapers, also controlled by the Murdoch clan, will market and promote the services.