Rupert Murdoch’s BSkyB has won all the live TV rights to England’s top domestic soccer league after bidding over a billion pounds.
The satellite operator – whose success in pay-TV has largely been built on its exclusive soccer coverage – bid a total of £1.024 billion ($1.64bn; €1.45bn) to secure live Premier League games for three years starting in the 2004/2005 season.
The League offered four separate live rights packages in an attempt to satisfy European competition regulators. Sky outbid all rivals for each of the packages.
The publicly funded BBC won the rights to show highlights with a £105 million offer.
Data sourced from: Independent.co.uk; additional content by WARC staff