Boots has announced a global alliance with WPP worth around $116 million in media spend.
Boots’ store chains and own brands will all now be handled by WPP Group unit J Walter Thompson. The agency will be responsible for branded consumer advertising, while sister-company MindShare wins the $87m media planning and buying business in the UK. Other WPP units will handle market research, PR and brand consultancy.
The deal sees Omnicom’s Optimum Media Direction Worldwide lose the media account.
News source: Advertising Age - Daily Deadline