BMW Sales Keep Top Spot Among Luxury Marques

11 January 2008

MUNICH: German automaking giant BMW has retained its number one spot among premium marque manufacturers. The company says total global sales increased 9.2% last year to 1.5 million vehicles.

Its nearest rival, Daimler's Mercedes-Benz, notched sales of 1.19m, a rise of 3.2% over 2006.

BMW's Mini marque saw sales climb 19% during 2007, while its uber-luxury brand, Rolls Royce recorded a 26% increase, to 1,010 cars.

The automaker plans to increase global sales more than 40% by 2020 to two million-plus vehicles a year, with an interim target of 1.8 million sales annually by 2012.

Data sourced from Wall Street Journal Online; additional content by WARC staff