01 September 1998

FREESERVE, the Dixons-owned freebie Internet gateway service that leapt to number two in the UK charts with 475,000 subscribers within weeks of its launch, has hired US Web ad sales specialist DoubleClick to huckster space on its pages. [Apropos Freeserve, Debrief understands that subscribers log-on via a proxy server. 'Oh, really', we hear you yawn, 'so what?' Well, dear reader, according to our resident techie, this enables the Dixons sharpies to monitor and log every page of every site visited by their unsuspecting subscribers. Wonder what they and DoubleClick will get up to with this marketing dynamite? Orwell was fourteen years early!]