19 October 2000

Internet reward scheme is planning to move its brand into the bricks-and-mortar world to challenge supermarket loyalty cards. The company is in discussions both with retail chains and brand owners to expand onto the high street.

Consumers joining the scheme will have to go online to register their points, accrued via Beenz-patented technology that recognises codes printed on packaging. Points are redeemable for goods from trading partners in the scheme.

Says Beenz chairman and CEO Charles Cohen: “Beenz can now bring to offline businesses the marketing benefits we have brought to online businesses, with integrated on and offline incentive and reward programs and promotions, which utilise the flexibility of the Beenz e-currency concept."

The company claimed that Beenz could also be a direct marketing incentive, with points awarded for responding to direct campaigns.

News Source: CampaignLive (UK)